Why Brand New MD

Brand New MD™ is an ideal partner based on our experience, relationships, strategic business acumen, and most importantly, our successful track record. We consistently strive to deliver agile and cost-effective solutions with a goal to increase our client’s growth and margins.

Our

Approach

A key to our success is that we take a hands-on approach to managing our client’s businesses and delivering meaningful results with a focus on the following:

We listen, evaluate, provide our recommendations, and then act upon an agreed strategic plan, which highlights goals/objectives, priorities, timeline and budget.
On the product development front, we believe beautiful, creative, and appealing products not only deliver an outstanding experience for consumers, but they also break through the cluttered omnichannel marketplace.
Every decision we make is based upon our unique understanding of the mind of the consumer.
We test with end-users and continually improve product design and functionality based on reliable, consistent feedback with our target audience.
We create a retail placement/sales strategy, including how and where to sell, paired with a marketing plan to generate awareness and stimulate consumer interest to ensure a seamless and profitable sell through.

Our

Arsenal

Three generations of sourcing, product development and manufacturing experience, with an In-depth understanding of the marketplace and what it takes to be successful.

Global Network: Leverages a vast global network of suppliers, manufacturers, and designers, ensuring access to a wide range of options for sourcing a wide verity of products.
Market Research Expertise: The team conducts comprehensive market research to identify trends, consumer preferences, and competitive landscapes, guiding informed decisions in product design and sourcing.
Customization Capabilities: We offer tailored solutions to meet specific client needs, from product customization to sourcing unique materials or components, enabling clients to differentiate their offerings in the market.
Cost Optimization: With extensive experience in sourcing and supply chain management, Brand New MD helps clients optimize costs without compromising on quality, ensuring competitive pricing for their products.
Quality Assurance: Rigorous quality control processes are implemented throughout the sourcing and manufacturing stages, guaranteeing that products meet the highest standards and comply with regulatory requirements.
Innovative Design Solutions: Our design team is adept at creating innovative and functional product designs, incorporating the latest technologies and manufacturing techniques to enhance product performance and appeal.
Sustainability Focus: We prioritize sustainability in sourcing and product design, offering eco-friendly materials, ethical manufacturing practices, and recyclable packaging options to align with clients' sustainability goals.
End-to-End Support: From concept development to final production, our team provides comprehensive support at every stage of the sourcing and product design process, ensuring seamless execution and timely delivery for clients.

Our

Approach

A key to our success is that we take a hands-on approach to managing our client’s businesses and delivering meaningful results with a focus on the following:

We listen, evaluate, provide our recommendations, and then act upon an agreed strategic plan, which highlights
goals/objectives, priorities, timeline and budget.
On the product development front, we believe beautiful, creative, and appealing products not only deliver an
outstanding experience for consumers, but they also break through the cluttered, omnichannel marketplace.
Every decision we make is based upon our unique understanding of the mind of the consumer.
We test with end-users and continually improve product design and functionality based on reliable, consistent
feedback with our target audience.
We create a retail placement/sales strategy, including how and where to sell, paired with a marketing plan to
generate awareness and stimulate consumer interest to ensure a seamless and profitable sell through.

Founder

Michael Greenberg

Experienced multinational CEO / Entrepreneurial leader recognized for
sales proficiency, innovation, EBITDA growth, revenue acceleration, organizational skills, and delivering margin enhancement. Focused to achieve measurable profitability and success. Known for providing new ways to think about a company’s current and future outlook. Effective at implementing organizational change to achieve a company’s full potential.

Why Brand New MD

Our

Approach

Our

Arsenal

Our

Approach

Michael Greenberg

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