Logo Brand New MD

Creating an Effective Procurement Transformation Roadmap

unnamed 16 1

Procurement transformation gives an upper hand in this tough economy. Procurement roadmap is an important part and parcel in today’s digital world to stay on top of your process that might affect your bottom line. This blog helps you craft a well thought out procurement transformation roadmap if you want your business to be the […]

How Many Sourcing Types in Supply Chain Management

unnamed 12 1

What is Sourcing? Finding the best supplier for your business that delivers good quality products with a price range suitable for the business’s profit margins is “Sourcing”. Its a hand in glove situation where sourcing is crucial for supply chain management, But before you can procure goods, it is essential to: Locate potential suppliers Establish […]

What is Product Marketing? Definition and Its Importance

unnamed 9 1

Product marketing plays an important role in bridging the gap between the product development, consumer needs and marketing strategies. This article sheds light into various aspects of product marketing including its definition, strategies, tools and significance of product marketing for sustainable business growth. What is Product Marketing? This process assists in product promotion and sale […]

What Does Mass Production Mean, and How Does It Work?

unnamed 8 1

When standardized products are manufactured on a large scale this is what is referred to as Mass production. This process is crucial for industries that require large quantities of standardized products using machinery and assembly lines. This is the process which assists in the production of items in less time, efficiently and at a lower […]

Global Sourcing vs Local Sourcing: What to Consider

unnamed 6 1

Local and global sourcing methodologies have completely changed the digital landscape of e-commerce. From raw to standard manufacturing, businesses are curious in developing the third party suppliers to manufacture goods and contribute to global trade. Supply management issues are changing hourly, and in order to entail production partners and identifying it earlier might help to […]

What Is Product Sourcing? A Quick Guide

unnamed 1

Are you a newbie and want to explore more about the product that your business needs to excel. Modern day E-commerce has completely changed the way businesses progress and the process of finding and securing suppliers for the products they need. Whether you want to expand your product line or an aspiring entrepreneur, mastering the […]

Why Market Research Matters for New Product Development?

unnamed e1730136320899

1. market research for new product development 2. product development and research 3. research in product development Joining your heads to invent something new? Although it may feel like inventing the next disruptive product is a monumental task, even seasoned teams sometimes struggle. Marketing research can be a game-changer for hitting the dot on the […]

20 Effective Product Marketing Examples You Need to See

Jenna WhyYourAgency Main

What is Product Marketing? It includes a process of introducing new offerings by a business to the potential customers. Ideally, it’s about identifying buyers’ pain points and using strategies to position your product as a solution to challenges. 20 Best Product Marketing Campaigns to Inspire you The theory touches your heart but it can be […]

Crafting an Effective Product Marketing Strategy in 2024

unnamed 7

In the digital age, a potential product marketing strategy is crucial more than ever, closely aligning with the product development process to ensure seamless execution.  Are you worried about a well executed strategy for ensuring a successful launch of the new product? This comprehensive guide outlining the key steps to develop effective marketing strategies, from […]

10 Ultimate Product Design Examples that Stands Out The Crowd

Apps and floating phone

Today’s digital age websites and apps often disappear in the sea of minimalism due to familiarity, and standing out from the crowd is like an uphill battle. The product design isn’t just about being different, it is about being better, creating an intuitive and seamless intention to meet the user intent.  What is the secret […]