What is Product Marketing?
It includes a process of introducing new offerings by a business to the potential customers. Ideally, it’s about identifying buyers’ pain points and using strategies to position your product as a solution to challenges.
20 Best Product Marketing Campaigns to Inspire you
The theory touches your heart but it can be more inspiring while looking at the real world success stories . This section helps you explore product marketing examples and why they are workable.
How Userpilot Leverages Product-Led Content to Connect with Its Audience
Product- led content (PLG) is a marketing tactic to create educational content for your target customer showing how the product can resolve their problems.
User pilot provides all one growth platform and excels in all kinds of content.
Onboarding can be created by the UI patterns which is one of the main features of Userpilot. Several blogs cover the services offered by userpilot in this regard to educate the audience about current trends and strategies that demonstrate the effective features of the platforms.
How Moz Utilizes ‘Engineering as Marketing’ to Fuel Product-Led Growth
Utilizing your engineering resources is a hassle free task by creating free tools to allow your customer to benefit from it.
This strategy is adopted by MOZ by creating FREE SEO tools, such as keywords explorer, link explorer and domain analysis tools, the quality and usefulness leave users who find value in their free tools likely to consider moz when they can invest in more comprehensive SEO Solutions.
Chick-fil-A’s Customer Appreciation Programs
Customers always love something complimentary. Same strategy was adopted by Chick-fil-A by running various customer appreciation initiatives to foster custom loyalty and trust.
During this “Customer Appreciation Day” Chick-fil-A offers free food items to encourage word-of-mouth marketing strategy and customers sharing their satisfactory feedback and attracting further potential customers.
Catch up on recent reward by Chick-fil-A
How Ahrefs Drives Engagement with Strategic Video Marketing
Ahrefs is a pioneer in creating a wide range of educational videos to teach users how to use its tools efficiently.
These tutorial cover from scratch from basic keyword to advanced
SEO tactics provide greater advantage to the users for opting Ahrefs products.
These clear and actionable insights provide ahrefs an upper hand over other product building credibility and trust with its audience.
Ahrefs’ YouTube videos.
Calendly’s Viral Growth Loop Strategy for Scaling Success
A growth loop is a self sustainable system in which users actions naturally bring more audience to the product. Calendly utilizes this strategy well, when a user sends a calendly link to schedule a meeting the user can accept an invitation even without having an account.
Once the first hand experience of the product provides value, it is easy to grab customer attraction by using it and high chances that the same user might create an account themselves.
The new user creates a loop by inviting other users to a scheduled meeting bringing new users with organic word-of-mouth and interaction.
Scheduling a meeting with Calendly.
Adobe’s Creative Cloud Free Trials
Adobe offers a trial package for its creative aloud software with its full functionality.
This attracts potential customers to experience complete features of the product and take advantage of the trial version analyzing whether the product meets their requirement or not.
The hands-on approach assists in seeing the value of the product offerings provided by adobe often leading to conversions when the trial period ends.
Read Attention Insight’s provided by creative cloud features to solve a key problem.
How Dropbox Leverages Loyalty Programs to Encourage User Referrals
Dropbox’s loyalty program is quite rewarding for the potential customers providing extra storage for inviting new users to the platform.
What makes the program so diversified from others is that both referrer and referee receive reward, further motivating for the users to invite others to the platform.
Dropbox’s referral system.
HubSpot Drives Growth with Free Certifications and Expert Training
Free educational training is now the part of HubSpot marketing program paired with an industry- recognizable certificate.
These up-to-date training provide the user to learn about the product HubSpot is offering as an industry through leaders.
Certifications as a product marketing strategy.
How Grammarly Uses Contextual Email Marketing to Boost User Engagement and Growth
Grammarly’s contextual email marketing strategy is a prime example of how personalized communication can drive user engagement.
The writing tool leverages user behavior data to craft highly targeted emails that provide a detailed overview of each user’s writing activity, including the accuracy score and common mistakes corrected.
Grammarly also acknowledges user progress and offers tailored tips for improvement, ultimately encouraging them to use the product more frequently.
Grammarly’s email.
IKEA’s Interactive Catalog and Augmented Reality (AR) App
AR technology is the new talk of the town, and IKEA knows it better than others about how to use it. This technology has been revolutionized by IKEA in its catalog app.
Customers can visualize how IKEA products would look in their homes by using their cellphones.
This interesting and interactive experience makes the purchasing process more engaging and reduces any chance of uncertainty resulting in increased conversion rate.
IKEA’s AR App.
GoPro’s Extreme Sports Footage
GoPro has successfully marketed its product by focusing on its target audience: extreme sports enthusiasts and athletes. By advertising real customer footage in marketing campaigns and social media, GoPro shows the product in action, demonstrating its quality and durability, and encouraging more users to share their experiences.
Loom’s Strategy of Triggering Upsell Messages at Key Usage Milestones
Users are actively engaged with the product and demonstrate a clear need for additional features. This the ideal time to trigger upsell messages, as doing it randomly may disrupt workflow and cause resistance.
Looms applies this upselling techniques by monitoring user activity and highlighting key moments.
When users reach a 5-minute video recording limit, loom triggers a message to upgrade the subscription and continue recording.
Loom’s upgrade prompt.
Patagonia’s Commitment to Sustainability
Patagonia dedicates its product to environmental sustainability. Their company “Campaign of Don’t Buy this Jacket” encourages customers to think about the enivornmeta;l condition influenced by the fabric they purchase.
This approach reinforces the brand value of patagonia but also creates customer loyalty to support eco friendly products.
How Volkswagen’s Virtual Car Builder Engages Customers
Volkswagen utilizes an interactive feature on its website named “Build your Car”, allowing potential customers to design personalized virtual cars.
This tool aids users in selecting various options like, color, model, features and other accessories providing a virtual view of the car along with total price.
This personalized experience and visualization of final products bridges the gap between awareness and purchase and provides the customer confidence over the brand with enhanced user experience.
Volkswagen’s virtual car builder.
Spotify runs “Spotify Wrapped” yearly campaign
The campaign launched by spotify provides users with a personalized summary of music listening habits you opt for in previous years.
This provides customers with compiled data of their favorite music and detailed reports about the listener’s top artists, songs, genres, and total listening time.
These wrapped features are easily shareable on social media handles, allowing users to showcase their music choices and achievements to their friends.
This social aspect provides widespread visibility and creates a viral impact of users that share their wrap summaries every year.
2022 Spotify Wrapped.
Coca-Cola’s Genius Strategy Behind ‘Share a Coke
In 2011, Coca-Cola replaced their brand logo with popular first names on the bottle to allow customer connection on a more emotional level.
This personalized marketing strategy improves user experience and shares bottles with their names or with their family and friends.
Social media was over-hyped by this branding strategy and huge exposure and increased sales was the fate of the brand that year.
One of Coca-Cola’s best product marketing campaigns.
Slack uses customer feedback for continuous product improvements
Slack is quite efficient in getting regular feedback through i-app surveys and customer support channels.
This feedback helps slack to enhance overall product performance, ensuring updates and aligning new features to grab the market trends and potential customers too.
Slack builds trust and encourages long-term user loyalty.
Airbnb highlights user-generated content for social proof
Airbnb prioritizes user-generated content, such as feedback and photos from real customers, on its platform.
This form of social proof increases the interest of potential customers after witnessing the value of staying at Airbnb properties and enhances trust in the service by identifying real user experiences.
Canva leverages referral programs to attract new users
Canva runs a referral program among the existing customers that can invite others to join the platform by getting free credits or premium features.
This strategy attracts new customers but also provides incentives to current users by motivating them to spread the word about new canva design tools.
Notion offers templates for product-led growth
Project management made easy with a wide variety of free templates ,these templates show prospective users how the products can be personalized to meet the specific needs and demands of the consumer.
Easy to start and quick to discover.
Conclusion
When it comes to product marketing, there are no hard and fast rules. The most successful campaigns are those that are innovative, creative, engaging, and data-driven. To dive deeper into the essentials of creating successful products, consider working with a product development company like Brand New MD, which specializes in product development services that can help you navigate the complexities of bringing a new product to market.
Ready to elevate your product marketing strategy? Contact us today to learn how our team at Brand New MD can assist you with our product development services. We’re here to help you turn your vision into reality!
If you’d like to read more interesting articles, check out the following:
